KICCA is passionate about developing commercial partnerships and branded content working alongside some of the biggest names in sport. We connect our brand partners with authentic, high quality, star led content that resonates with target audiences while meeting and often exceeding predefined objectives.

Our experienced creative, editorial and commercial team is set up to collaborate with advertisers to create brand solutions that will engage with millions of sport fans both in the UK and worldwide. We welcome the opportunity to apply our industry leading expertise in driving content across multiple formats, platforms and channels, allied to the social reach and pulling power of KICCA’s talent, in the creation and delivery of stand-out marketing campaigns.

CONTACT: [email protected]


Christopher Glancy
Head Of Commercial

BIOG: Christopher has worked in sponsorship, content & partnerships for the last ten years for the likes of Bauer Media, Jazz FM & 20th Century Fox. Prior to joining the Kicca team he was at MEC Wavemaker, Group M’s award winning content partnerships team.

FAVOURITE SPORTING MOMENT: Mark Cavendish winning the Champs-Elysées stage in the Tour de France for the 4th time in 2012!

Will Hoy
Senior Commercial Consultant

BIOG: Will Hoy worked in sport for nearly 20 years with senior executive experience in sales, marketing and sponsorships. Football remains his biggest passion having worked throughout the English football leagues and into Europe. His experience extends more widely to other sports including sailing, horse racing, golf and snooker and also other entertainment sectors including music and films.

FAVOURITE SPORTING MOMENT: Jimmy Anderson and Monty Panesar batting out the last wicket against all the odds to save the first test against Australia at Cardiff in 2009 – gave us all belief – and we went on to regain the Ashes.

Joe Hutter
Partnerships Manager

BIOG: Joe is a Loughborough University graduate passionate about all things sport. Beginning life at KICCA as an intern, he is now fully immersed in the commercial team. He’s had previous roles at IMG, England Rugby and also enjoyed a year coaching at Whitgift School.

FAVOURITE SPORTING MOMENT: James Haskell in Australia this year, on and off the pitch!